This article explores how the global pursuit of soccer broadcasting rights has intensified as streaming becomes the new norm. The traditional model of TV broadcasting is being replaced by digital platforms that offer flexibility, personalization, and data-driven content. Soccer, being the most-watched sport in the world, is central to this transformation. As companies compete for regional and global streaming rights, the value of exclusive access to content is skyrocketing. The battle for these rights reflects the growing convergence of sports, technology, and commerce—signaling a future where live soccer may only be a subion or stream away. ?????